The Alexander Doll Company
(ADC) was founded 80 years ago by Madame Beatrice Alexander Behrman, the
daughter of Russian immigrants. She was raised over her father's doll
hospital—the first in America—and
often played with the dolls waiting to be mended. Her love of dolls led this
dynamic woman to creating her own line of dolls. Madame Alexander infused a sense of excitement
and wonderment in her fine quality, handcrafted dolls. She initiated a series
of firsts in the toy industry: the first doll based on a licensed character
(Scarlett from Gone With the Wind), which led to the creation of dolls based on
characters from popular motion pictures; the first to bring feature baby dolls
to market; the first to create dolls in honor of living people (Queen Elizabeth,
the Dionne Quints). Madame Alexander was also the first to introduce the first
full figured fashion doll (Cissy) with couture outfits. Madame Alexander has recently acquired Lee Middleton Doll company, and Quality Dolls will be making their extensive line available over the next few months.